Bryan O'Malley
“…and if I claim to be a wise man, it surely means that I don't know.”

Inside Metal: How Apple plans to unlock the secret graphics performance of the A7 chip

Recall that when Apple first introduced the iPhone 5s' advanced A7 chip, it was first greeted with media skepticism wondering if it was even "truly 64-bit," followed by a communal (and wholly incorrect) story...

Mac sales success “defies the laws of economics”

The only explanation that we see is the now-mythical halo effect. […] we view the Mac’s success as the rare instance where sales increased in the face of rising prices.

That pull quote comes from “Digital Lifestyle Analyst" Charlie Wolf of Nee...

Fantastic story about how Apple's switch from PowerPC to Intel began:

No one has ever reported that, for 18 months, Project Marklar existed only because a self-demoted engineer wanted his son Max to be able to live closer to Max's grandparents.

The iPhone Is a Bigger Business Than Coca-Cola and McDonald's Combined

iPhone sales in the last year exceed all revenue to Microsoft, Amazon, Comcast, or Google. The iPhone alone outsells Coca-Cola and McDonald's, perhaps the world's two most famous brands, combined.

In case anyone still doesn't...

I think Microsoft vastly overestimates the perception of the term "PC".

In their latest commercial, Microsoft snarkily has Siri saying "Wow, you're a real PC" to the competing Windows tablet.  I suspect most of the general public would associate the term "PC" with complication and frustratio...